Last Saturday I spent the day sitting under my publisher’s canopy at the Tempe ComicCon. Or Comic Event, Or whatever. Ever since San Diego sued Vegas, no one knows what to call themselves anymore.
I came away with two sales of Beanstalk and Beyond – both to people I knew – and an upper respiratory infection, likely triggered by allergies. That’s not a good return on investment.
I am not a hard-charging sales guy. I’m going to sit in the corner and doodle on my pad until you ask me a question. We had a few more extroverted authors who chatted up the few folks who stopped inside long enough to be chatted up. One of them sold a book to someone she didn’t now. But our total sales for the day was five, and that counts a trade.
This cannot be The Way.
I must confess here that I have long known this to be a poor strategy. Long ago, I swore to myself that I would not be that author sitting at a con with three books on a table in front of him that no one wants to buy; just sitting there looking sad. These events are distribution channels, but they are not marketing opportunities.
Very few people will impulse buy a book at an event like this. Nothing you do in the booth is likely to change that. You do your marketing somewhere else.
Behold actual evidence:
This is taken from a good article by John Brown. It’s just one survey, but I have seen similar results elsewhere.
Let me summarize the factors driving book buying decisions, in order, in larger font:
- Previous positive experience wit the author’s work.
- Recommendation from a friend
- Browsing in a bookstore or library – or rather – the cover.
- Subject or genre preference
Other factors drop off steeply from there. An increasing part of factor three is search engine positioning. That’s becoming the new bookshelf.
The point of all this is that I had a lot of time to think, while blowing my nose, and I may be forming a Plan. But not enough of one that I can just blurt it out on a blog.
2000 total words on Taliesin’s Last Apprentice (the sequel to Beanstalk).
1100 on Echoes (the sequel to The 64)
900 on last week’s WHWL?
1200 word equivalent finishing a page for the One of 64 webcomic. (Not the page posted. I’m still a few weeks ahead.)
And I’m going to give myself 1000 words for sitting in that damn booth all day.
That’s 6200. No wonder I’m beat.
Now we know.