Selling Out was not my fault

I sold out of Beanstalk and Beyond at Westercon – and that was not my fault.

My title was one of many that my publisher couldn’t get Lightning Source to deliver in time for the convention. Consequently, the only physical copies available for sale in AZ, as far as I know, were in the cardboard box I brought to my book launch, and half of those were already spoken for.

I spent a fair bit on memberships and hotel rooms, and I need to wait a paycheck before I order any more. So if you were hoping to just buy one off of me in the near future, I’m sorry.

I just wrote the damn thing. I was not prepared to be the sole retailer in the state. (I did not have this problem with either of my hiking guides).

Learn from my mistakes: Fire up your Square before the customers walk in, particularly if its been a while. Make and bring business cards. There is no such thing as too many flyers. If you are selling at $15 each, have a pile of Lincolns.

Even so, I sold out. BUT mostly to people I already knew, which is common for a book launch.

There is no better marketing opportunity for early career authors than participating a SF/F convention. Don’t go thinking you’re going to sell a bunch of books to your fellow authors. Go to network, make friends, get ideas. It will pay for itself.

Eventually.

I hope.

In any case, since I actually sold books for profit solely because I attended the con, it is now a tax deduction.

More of what we learned at the con at Practically Done.