Selling Out was not my fault

I sold out of Beanstalk and Beyond at Westercon – and that was not my fault.

My title was one of many that my publisher couldn’t get Lightning Source to deliver in time for the convention. Consequently, the only physical copies available for sale in AZ, as far as I know, were in the cardboard box I brought to my book launch, and half of those were already spoken for.

I spent a fair bit on memberships and hotel rooms, and I need to wait a paycheck before I order any more. So if you were hoping to just buy one off of me in the near future, I’m sorry.

I just wrote the damn thing. I was not prepared to be the sole retailer in the state. (I did not have this problem with either of my hiking guides).

Learn from my mistakes: Fire up your Square before the customers walk in, particularly if its been a while. Make and bring business cards. There is no such thing as too many flyers. If you are selling at $15 each, have a pile of Lincolns.

Even so, I sold out. BUT mostly to people I already knew, which is common for a book launch.

There is no better marketing opportunity for early career authors than participating a SF/F convention. Don’t go thinking you’re going to sell a bunch of books to your fellow authors. Go to network, make friends, get ideas. It will pay for itself.

Eventually.

I hope.

In any case, since I actually sold books for profit solely because I attended the con, it is now a tax deduction.

More of what we learned at the con at Practically Done.

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Author Events – a thing I do now sometimes

conalope1

I will be at Westercon 70, down the road in Tempe AZ of the July 4th weekend (July 1-4) doing many things.

We are proud to host the most prestigious regional science fiction and fantasy convention on the west coast on its 70th anniversary. … We are officially branding our 2017 event ConAlope. We are commemorating the 70th anniversary not only of Westercon but also of the crash landing of a UFO (or a military surveillance balloon) in Roswell, NM on July 8th, 1947. We suggest that the stranded aliens wrangled a horde of frisky jackalopes and rode northwest to Tempe. They may well make an appearance at Westercon!

I will be hosting a  book launch party for Beanstalk and Beyond .

I will be running episodes of Go Action Fun Time in the game room.

And Mystic Publishers will have copies of  Beanstalk and Beyond for sale in the dealer’s room (along with their other books, I suppose).

This will all be a whole thing with time/space coordinates as soon as I have those. This is just a head’s up.

Before that happens, I will be just south of Prescott next weekend (June 24 & 25) conducting a trail finding/building workshop at Whispering Pines Campground for the annual Arizona Community of Christ Reunion.

This is a church event, and I am there for church reasons, but it would be of interest to  novice hikers, and the event is technically open to the public, assuming you register for the camp. I will also have copies of my hiking guides on hand.

I include the Whispering Pines event because several regular blog readers are also church members, and because it segues into mentioning that this blog now has a calendar page. 

I am also working on a secondary book launch not on a holiday weekend at a major SF/F convention. When I have some resolution to that, I will not be shy. If you have ideas, I am still in the listening phase.

Now you know.

 

Beanstalk and Beyond Release Notice

I have just had confirmation from my publisher that my novel  Beanstalk and Beyond will be released on May 1, 2017.

It may or may not be up on Amazon before then. When that happens, I will not be shy about that.

I have been warned that if I want plenty of books on hand, I want to schedule any sort of release party for late May.  I am open to suggestions about this thing. Once I have time/space coordinates, I will not be shy about this either.

On May 1st,  I start a new job as  a field service technician for RC Lurie, which sells architectural lighting systems and related products. My end of it will be making sure they work.

It’s full time. I am not looking for side gigs until I start feeling comfortable with this job.

I will be a new employee for the first time in 15 years (and hopefully the last time as an actual employee). This will be my first job of consequence outside of live entertainment since the 1990’s. It remains to be discovered how much that takes out of me.

So I may not show up at social events I would otherwise attend, and my bliggety blogs may update less frequently for a while (particularly the ones nobody reads). I am confident, however, that I will find my way on top of all of this.

Meanwhile, we’re making Sangria over at Winehobo. 

Also, I’m mowing my own lawn tomorrow. Draw your own conclusions.

Now you know.

Lurching towards an author blog

I’m excited to announce the upcoming releases of my newest books!

Beanstalk and Beyond is volume one of the autobiography of Jack the Giant Killer and chronicles how a young chicken thief in Arthurian Britain grows into a young hero. This is due out from New Link Publishing.

One of 64 tells the secret history of that legendary force, The 64, who would fight interstellar crime and mayhem when our nearest interstellar neighbors were still the wild frontier. This is due out from Radion Media.

Towards those ends, we are reshaping this blog to be a bit more a functional author site, although my personal blog will continue here until I have some compelling reason to stop.

Hence the new look.

News and events are announced here, on my assorted social media holes (Facebook, Twitter, etc. ) and there is an e-mail list. If you want to be included on the latter, contact me at the e-mail listed at the bottom of the About the Author page.

 

Marketing ME! ME! ME!

 

Actually, I’m not going to market myself here – this very post. This is about marketing in general. And marketing via Blogs in particular.

OK, it is about me, and tonight’s Big, Stupid Question: do I need all these silly blogs that I rarely update anyway? If you care about those blogs, I’ll list them at the end, but first, what other people think – because that’s really kinda the point of the internet.

Julie Neidlinger of the The Coschedule Blog has this advice:

Multiple blogs, in the right circumstances, are a powerful tool that can energize your writing and your blogging success. But multiple blogs, in the wrong circumstances, are devastating to your blogging efforts.

CoscheduleBlog basically exists to sell an app, but they have put an admirable amount of thought into the content.

http://coschedule.com/blog/multiple-blogs/

 

Darren Rowse of Problogger makes me feel like a nose-picking amatuer with his talk of diversification strategies and workflow optimization.

While you do need to be careful of spreading yourself too thinly (more on this below) multiple blogs has been very beneficial for me and have been one of the main reasons for my own growth of income over the past three years.

http://www.problogger.net/archives/2006/03/17/starting-multiple-blogs/

Blog Tyrant is more blunt:

Well, to me it seems like the most successful bloggers are ones that focus in on a very specific niche and approach that niche in a way that is really distinctive. {emphasis his}

http://www.blogtyrant.com/one-multi-topic-blog-vs-multiple-blogs-with-a-single-topic/

Blog Tyrant is secretive about his identity – except that he’s not. But it takes four clicks and counting to get to it, and I can’t be bothered. If you want your name cited, use a by-line.

Elegant Themes lists their favorite WordPress management apps.

https://www.elegantthemes.com/blog/tips-tricks/how-to-manage-multiple-wordpress-websites-effectively

It’s old (2014) and I don’t use any of these, but I might. So there it is.

 

5 years ago, Jennifer Mattern was where I’d like to be five years from now. AllIndieWriters is one of several sites she runs (ran? UPDATE: she still has a lot of them).

It sounds like a lot, but when you’re highly organized you can make it work in the long run.

http://allindiewriters.com/when-it-makes-sense-to-have-multiple-blogs/

 

Of more general interest:

Entrepreneur  reposted a good infographic  on optimizing social media:

https://www.entrepreneur.com/article/235236?utm_source=Social&utm_medium=Sharebar&utm_campaign=Sumome_share

And Digital World reposted another good infograpic  on the psychology of color.

http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html

POSTSCRIPT:

For my reference as much as anyone else’s – these are my blogs that currently exist:

This one.

Are We Lost Yet

http://trekalong.com/arewelostyet/

A blog about hiking and writing hiking guides, focusing on the Arizona hikes I have written about in my guidebooks and elsewhere.

Curious Continuity

https://curiouscontinuity.wordpress.com/

This is the support blog/website for Curious Continuity, which covers the time travel, time travel fiction, and how the past and the future inform each other.

Fantastical History

https://fantasticalhistory.wordpress.com/

Fantastical History covers the intersection of history and myth, and how this informs popular fiction and role-playing games (including my own).

Go Action Fun Time

https://sites.google.com/site/goactionfuntime/

Not a blog, but a wki-style draft of rules and background material for the RPG of the same name. Probably going to get it’s own WP blog eventually.

Notes from the Meeting

https://www.tumblr.com/blog/tpadegimas

My masthead blog on Tumblr.

Also includes echo blogs of

The 64

https://the64.wordpress.com/

A blog about my WIP of the same title.

https://padegimas.wordpress.com/current-fiction-project/the-sixty-four/

 

Now you know.

The Moments of my Balls in the Air

When something spins around an axis, engineers measure it by its moments. That’s one of the many things I’ve learned studying for my ETCP Theatrical Rigging certification. Because we have a client that wants to see one. I’ve been doing this ore than 20 years, but its still a big, complex, convoluted technical discipline, and I learn a lot every damn day.

  • The top channel in a pulley, where the rope goes in, is called the “swallow, and the bottom part, where it plays out is called the breech.
  • Manila rope is graded by something called the Becker Value. It measured with photoelectric reflectrometry (so by color) and is obscure enough that you may know more about it right now than most rope dealers.
  • Manila rope is also stronger than hemp rope , so it is no real loss than you can’t readily find hemp rope in the US. Theaters would buy manila anyway.
  • Calculating the forces on three point bridles is insanely convoluted. Like skip that question and come back if you have time because there are literally 17 steps.

So my approach to studying, after flailing around a bit, is to alternate between three textbooks:

I try to read a chapter a day in each book, and do the problems in Rigging Math.

So that’s one ball in the air.

I still try to market my hiking guides and still contribute to the blog my publisher set up for that purpose.

The latest is here: http://trekalong.com/arewelostyet/2015/09/18/taking-the-inner-basin-off-of-my-bucket-list/

In writing that I learned that it takes about 3 hours to put together an 800 word article with pictures. But I couldn’t hike inner basin without telling someone about it, could I?

Another ball far from my hand but not forgotten is Go Action Fun Time

It turns out that marketing a new Role-playing system has an extreme degree of difficulty.  The trouble is the learning curve vs the plethora of established systems that people are already familiar with.

Scott Thorne, of Mongoose Publishing cites: “Lack of interest by customers in venturing outside their comfort zone.  There are very few “Igors” (cue Dork Towerreference) who are willing to try a brand new RPG just because it pops up on the new release shelf.  Most stick with the tried and true, going for the new PathfinderDark Heresy, or, much less than in days of yore.”

http://rpgr.org/news/scott-thorne-on-future-of-rpg

My quest for game masters to play test this thing remains at zero hits.

And I just sent the complete manuscript to  Beanstalk and Beyond to my publisher. That’s right, they signed a contract for a book they had yet to actually read. Good thing they signed it with me, huh?

Some reasonably relevant links:

NPR on how book sale numbers are lower than you imagine, and perhaps generated by voodoo.

http://www.npr.org/2015/09/19/441459103/when-it-comes-to-book-sales-what-counts-as-success-might-surprise-you

and author Kameron Hurley has some cold facts on that same subject:

http://www.kameronhurley.com/the-cold-publishing-equations-books-sold-marketability-love/

Now You Know.