Last Friday, I did a radio interview for the Author’s Show, and “internet radio” show featuring various authors. My airdate is November 27 – when you can hear it all day Channel 3.
From their website:
The Authors Show is more than a “show” in the traditional sense of the word. It is a professional book marketing audio & video program that offers participants multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects.
A cynic might say that their primary target is the authors themselves, to whom they will happily sell MP3’s of these interviews starting at $129 and going up quickly from there. I’m not that excited about posting a interview on my website so that six people might listen to it. If I had the distribution platform to make such a thing worthwhile, I could produce an in-house recording of similar quality (I know folk) for less money.
BUT I learned a lot. First of all the guy on the other end of the phone had a spiel about how book marketing actually works, and I was going to listen to it until he ran out of string.
To summarize his Ted Talk, internet marketing is all about getting as high as you can on search engine results. If your work does not appear on the first three pages, you might as well not exist. This is how people look for books. Everything else, your promo posts on social media, your book trailer on You Tube, your well meaning engagement on GoodReads, all of that accounts for a fraction of a percent of typical sales.
We find books by search engine.
There’s nothing inherently wrong with engaging potential readers on Faceplace or Flitter, but that’s basically busy work; waving your hands around so that your publisher thinks you’re trying. Never spend real money on that sort of thing.
The only marketing worth spending money on is that which raises you ij search engines: SEO, site design, and soul-squashingly dull stuff like that..
The other thing I learned is that cell phones are worthless for internet audio. They were very gracious about rescheduling for when I could Skype in. And they asked a bunch of softball questions designed to help me sell my book. So I’ll stop bagging on them, even though I’m not likely to buy their MP3 of my own voice.
Compare and contrast the Tempe Book Festival where we sold three books, all mine, [Beanstalk and Beyond] and all to people I knew. Now, I believe the actual purpose was to recruit writers rather than sell books to readers, in which case the Tempe event was a rich environment.
I am told, anecdotally, that I am one of their best sellers. Maybe because I’m marketing to readers, and not writers.
Now we know.
If you made it down this far, we’re friends, and you should now that I am moving. Down the block. Because reasons. So if you feel like you haven’t moved enough crappy furniture, or don’t have enough crappy furniture of your own [and it’s still November 2017] contact me, because I have a surplus of both opportunities.