Marketing to writers trying to market trying to…

Last Friday, I did a radio interview for the Author’s Show, and “internet radio” show featuring various authors.  My airdate is November 27 – when you can hear it all day Channel 3.

From their website:

Web

Don’t click – I stole this!

The Authors Show is more than a “show” in the traditional sense of the word.  It is a professional book marketing audio & video program  that offers participants  multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects.

 

A cynic might say that their primary target is the authors themselves, to whom they will happily sell MP3’s of these interviews starting at $129 and going up quickly from there. I’m not that excited about posting a interview on my website so that six people might listen to it. If I had the distribution platform to make such a thing worthwhile, I could produce an in-house recording of similar quality (I know folk) for less money.

BUT I learned a lot. First of all the guy on the other end of the phone had a spiel about how book marketing actually works, and I was going to listen to it until he ran out of string.

To summarize his Ted Talk, internet marketing is all about getting as high as you can on search engine results. If your work does not appear on the first three pages, you might as well not exist. This is how people look for books. Everything else, your promo posts on social media, your book trailer on You Tube, your well meaning engagement on GoodReads, all of that accounts for a fraction of a percent of typical sales.

We find books by search engine.

There’s nothing inherently wrong with engaging potential readers on Faceplace or Flitter, but that’s basically busy work; waving your hands around so that your publisher thinks you’re trying. Never spend real money on that sort of thing.

The only marketing worth spending money on is that which raises you ij search engines: SEO, site design, and soul-squashingly dull stuff like that..

The other thing I learned is that cell phones are worthless for internet audio. They were very gracious about rescheduling for when I could Skype in. And they asked a bunch of softball questions designed to help me sell my book.  So I’ll stop bagging on them, even though I’m not likely to buy their MP3 of my own voice.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy!

 

Compare and contrast the Tempe Book Festival where we sold three books, all mine, [Beanstalk and Beyond] and all to people I knew.  Now, I believe the actual purpose was to recruit writers rather than sell books to readers, in which case the Tempe event was a rich environment.

 

Yes- Mystic Publishers  is taking submissions.

 

I am told, anecdotally, that I am one of their best sellers. Maybe because I’m marketing to readers, and not writers.

Now we know.

 

PS:

If you made it down this far, we’re friends, and you should now that I am moving. Down the block. Because reasons. So if you feel like you haven’t moved enough crappy furniture, or don’t have enough crappy furniture of your own [and it’s still November 2017] contact me, because I have a surplus of both opportunities.

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Tempe Book Festival Next Saturday!

I will be there, at my publisher’s booth (Mystic) signing copies of Beanstalk and Beyond for any and all.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy! And that I will sign for you if you want.

 

Saturday, November 4, 2017

10:00 a.m. – 3:00 p.m.

The Tempe Book Festival is an annual event intended to celebrate reading, writing, and a love for books. The Festival brings together local authors, publishers, booksellers, panel discussions, youth story times, and more!

Other authors will be there selling other books … I suppose.

This is my last certain book event between here and Christmas. I would like that not to be the case, and balls are in the air, but this one is the last certainty.

I hope to see you there!

Also, at Curious Continuity, I shared a You Tube video.

For the word count, I have a chapter in the can on the sequel to Beanstalk. I have a chapter in the can of the sequel to One of 64, and I drew/inked/colored/laid-out and lettered a page of the web comic – somewhere in chapter 2.  I made my 5k.

A number of friends read to the bottom of last week’s entry, and had generous responses to that, and I am grateful.

And now a giant, pacific octopus poaching crabs.

 

Now you know.

The Depressing Truth Behind Making Word Count

I have an ongoing weekly goal of 5000 written words a week. I have from Monday to Sunday to write, edit or otherwise create 5000 words worth of new material for a range of projects. (Yes, blogs count.)

I made my word count today for the first time in months, and that might be cause for rejoicing, the underlying reasons for my newfound productivity are not.

First, we brag.

On Are We Lost Yet, I finally recount my adventures in and around the Johnson Canyon Railroad. (Featured in Five Star Hikes: Flagstaff and Sedona).

The article is a few hundred words, but the video counts as a thousand.

In general, I need to figure an hour of total production time (writing, shooting, editing) for every minute of good You Tube video. The footage for this one (and ones like it) was shot years ago as personal notes, so that skews the formula. Nonetheless, I spent over three hours editing it.

Over on Curious Continuity, I popped out a thousand words ( separated by stolen, if credited images) on Fermi’s Paradox, and why our universe might remain terribly lonely.

I also did some artwork for The 64 (and drafted 1300 words on the sequel), but the artwork isn’t scheduled for months, and the novel for years. But we’ll get there.

Nobody on their deathbed laments that they wished they had made word count more often, or any other sort of job-related regret. They all wish they had spent more time with their family. I will to, I suppose. But this week, and perhaps many more to come, all I have is the work.

My wife of 29 years has left me, as in changed her address. As in I had to go start an account at a different credit union just to make certain  there is a hard line between our accounts now.

This was not my idea or desire. There was no problem with my wife or  the marriage that, from my end, I could not deal with or circumnavigate. She saw it differently, and here I am making word count.

I must, then refer you  to her, if you know her, for an explanation of why. I have gotten different answers, and I remain uncertain which if any I believe. There was, so you know, no particular incident or crime, or specific breach of faith. She was unhappy, and felt that leaving me was the way to deal with that. And there was nothing I could do – because I asked – to change her mind about that.

I’m not writing this in an attempt to elicit pity. I am still ahead of the curve in overall human experience. But I’m going to write these next paragraphs anyway, so that it doesn’t just plop out of me on Facebook or the like.

My marriage was one of the few enterprises in my life that I truly took seriously; the endeavor I put the most time, energy and money into (though the kids muddy that measurement), and it has failed. So when I write or speak of the scattered positive aspects of this situation, that is not, an attempt to disparage my wife or our relationship history. Rather, it is an attempt to convince myself that this is not the end of the world.

I have never been a single adult. I met my wife on my first day of college and we were dating by the end of that September. I was married at 21, and have remained so,  to that same woman, ever since. (Divorce is coming, but not here yet).

I have no clear idea how actual adults date in the 21st century. And, so we’re clear, I am not in a hurry to find out. In the summer of 1986 I rented a studio apartment for six months. Penny and I were still just “dating”. That was the last time I actually resided alone. I am kinda curious to see how I handle it.

Now, by alone, I mean with Penny’s two cats (also not my idea) and my daughter’s rabbit, all of which require food and attention. We all live together in a crumbling monument to all the compromises I made in the interest of a now failed marriage.

So bit by bit, I am reconstructing my house now that I no longer have to accommodate other human beings.

I am also working on developing a social life, because I haven’t been able to say yes to a party without side negotiations in 29 years. But I’m still not getting so drunk I have to sleep on your floor.

I still have to feed the pets.

This will be an adventure! So say the optimists in my life They may be right.

Being on a sinking ship is an adventure. And you will learn a lot about yourself and your true limits and priorities; things you might not have learned any other way.

But in your few quiet moments, you are still going to wish that the ship wasn’t sinking.

This was 850 words towards my goal. By the time I add links and tags, I can count it as a thousand.

 

Now you know.

 

Selling Out was not my fault

I sold out of Beanstalk and Beyond at Westercon – and that was not my fault.

My title was one of many that my publisher couldn’t get Lightning Source to deliver in time for the convention. Consequently, the only physical copies available for sale in AZ, as far as I know, were in the cardboard box I brought to my book launch, and half of those were already spoken for.

I spent a fair bit on memberships and hotel rooms, and I need to wait a paycheck before I order any more. So if you were hoping to just buy one off of me in the near future, I’m sorry.

I just wrote the damn thing. I was not prepared to be the sole retailer in the state. (I did not have this problem with either of my hiking guides).

Learn from my mistakes: Fire up your Square before the customers walk in, particularly if its been a while. Make and bring business cards. There is no such thing as too many flyers. If you are selling at $15 each, have a pile of Lincolns.

Even so, I sold out. BUT mostly to people I already knew, which is common for a book launch.

There is no better marketing opportunity for early career authors than participating a SF/F convention. Don’t go thinking you’re going to sell a bunch of books to your fellow authors. Go to network, make friends, get ideas. It will pay for itself.

Eventually.

I hope.

In any case, since I actually sold books for profit solely because I attended the con, it is now a tax deduction.

More of what we learned at the con at Practically Done.

Author Events – a thing I do now sometimes

conalope1

I will be at Westercon 70, down the road in Tempe AZ of the July 4th weekend (July 1-4) doing many things.

We are proud to host the most prestigious regional science fiction and fantasy convention on the west coast on its 70th anniversary. … We are officially branding our 2017 event ConAlope. We are commemorating the 70th anniversary not only of Westercon but also of the crash landing of a UFO (or a military surveillance balloon) in Roswell, NM on July 8th, 1947. We suggest that the stranded aliens wrangled a horde of frisky jackalopes and rode northwest to Tempe. They may well make an appearance at Westercon!

I will be hosting a  book launch party for Beanstalk and Beyond .

I will be running episodes of Go Action Fun Time in the game room.

And Mystic Publishers will have copies of  Beanstalk and Beyond for sale in the dealer’s room (along with their other books, I suppose).

This will all be a whole thing with time/space coordinates as soon as I have those. This is just a head’s up.

Before that happens, I will be just south of Prescott next weekend (June 24 & 25) conducting a trail finding/building workshop at Whispering Pines Campground for the annual Arizona Community of Christ Reunion.

This is a church event, and I am there for church reasons, but it would be of interest to  novice hikers, and the event is technically open to the public, assuming you register for the camp. I will also have copies of my hiking guides on hand.

I include the Whispering Pines event because several regular blog readers are also church members, and because it segues into mentioning that this blog now has a calendar page. 

I am also working on a secondary book launch not on a holiday weekend at a major SF/F convention. When I have some resolution to that, I will not be shy. If you have ideas, I am still in the listening phase.

Now you know.

 

Beanstalk and Beyond Release Notice

I have just had confirmation from my publisher that my novel  Beanstalk and Beyond will be released on May 1, 2017.

It may or may not be up on Amazon before then. When that happens, I will not be shy about that.

I have been warned that if I want plenty of books on hand, I want to schedule any sort of release party for late May.  I am open to suggestions about this thing. Once I have time/space coordinates, I will not be shy about this either.

On May 1st,  I start a new job as  a field service technician for RC Lurie, which sells architectural lighting systems and related products. My end of it will be making sure they work.

It’s full time. I am not looking for side gigs until I start feeling comfortable with this job.

I will be a new employee for the first time in 15 years (and hopefully the last time as an actual employee). This will be my first job of consequence outside of live entertainment since the 1990’s. It remains to be discovered how much that takes out of me.

So I may not show up at social events I would otherwise attend, and my bliggety blogs may update less frequently for a while (particularly the ones nobody reads). I am confident, however, that I will find my way on top of all of this.

Meanwhile, we’re making Sangria over at Winehobo. 

Also, I’m mowing my own lawn tomorrow. Draw your own conclusions.

Now you know.

The More Things Change…

The more things change, the more they stay the same.

First, some rumor control. There has been a rash of stories about border guards detaining people for no good reason, and as much as I would like to attribute that to the Trumpster – this is not new. [Watts ended up convicted of a felony, is barred from traveling in or though the US and paid a fine.]

My wife has given notice at Rhino, and I will miss working with her very much, not only because I (obviously) enjoy her company, but because she was also good at her job.I don’t get into Rhino politics online, but from my perspective – which is abnormally well informed – this situation was 100% avoidable had anyone in charge been inclined to take action.

This is neither the first nor last good employee who has had this experience.

March 7th is her last day at Rhino. She took a new job which starts March 8th.

I have started going back to writer’s groups. I go to Central Phoenix one on Monday nights at Grand Central Coffee Company (where I’m work-shopping the sequel to Beanstalk and Beyond). and an independent one on Thursday Night at the Armadillo Grill – which seems really familiar.  (My old group met there for years, on Thursday night). Join us if your are inclined, and I will try not to spill beer on my copy of your first or second draft. [Links above are to the Meet-up sites which may require registration]

At Are We Lost Yet?  I report on outdoor retailers vs the Utah GOP.

The twice annual Outdoor Retailers Show has announced that it will pull out of its long time home in Salt Lake City Utah in protest of Utah officials support of eliminating federal lands by transferring them to the states.

At Fantastical History, we continue on with giants, exploring my strange (made-up) theory about the Muans and how they became Asuras.

Muans ( a term made up well after the fact) are a race of supernatural immortals native to southeast Asia. Their lost history informs the legends and myths behind the Asura and Devas and Jinn and Oni of more recent human cultures.

At Curious Continuity, I report both facts and wild conjecture about TRAPPIST-1 and its seven dwarves.

Unless we are captured by alien slavers and dragged there, we are not going to be around when (if) human starships reach the seven rocky dwarf planets orbiting tightly around TRAPPIST-1.  Why wait for that – when we can just make stuff up. Come on – NASA wants you to!

And I updated my writer’s resume to try and land a gig writing for Outer Places. So if they made it this far down checking me out – hi guys! The links were sparse because a lot of what I’ve written for the web has since evaporated in 404 unknown host country.

The more things stay the same, the more they change.

Now you know.

 

MORE ON PETER WATTS:

http://io9.gizmodo.com/5497556/sf-author-peter-watts-found-guilty-of-felony-resistance-against-border-guardhttp://io9.gizmodo.com/5497556/sf-author-peter-watts-found-guilty-of-felony-resistance-against-border-guard

https://www.thestar.com/news/ontario/2009/12/12/us_border_guards_arrest_author_peter_watts.html

http://www.tor.com/2010/04/27/sometimes-we-win/