Marketing to writers trying to market trying to…

Last Friday, I did a radio interview for the Author’s Show, and “internet radio” show featuring various authors.  My airdate is November 27 – when you can hear it all day Channel 3.

From their website:

Web

Don’t click – I stole this!

The Authors Show is more than a “show” in the traditional sense of the word.  It is a professional book marketing audio & video program  that offers participants  multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects.

 

A cynic might say that their primary target is the authors themselves, to whom they will happily sell MP3’s of these interviews starting at $129 and going up quickly from there. I’m not that excited about posting a interview on my website so that six people might listen to it. If I had the distribution platform to make such a thing worthwhile, I could produce an in-house recording of similar quality (I know folk) for less money.

BUT I learned a lot. First of all the guy on the other end of the phone had a spiel about how book marketing actually works, and I was going to listen to it until he ran out of string.

To summarize his Ted Talk, internet marketing is all about getting as high as you can on search engine results. If your work does not appear on the first three pages, you might as well not exist. This is how people look for books. Everything else, your promo posts on social media, your book trailer on You Tube, your well meaning engagement on GoodReads, all of that accounts for a fraction of a percent of typical sales.

We find books by search engine.

There’s nothing inherently wrong with engaging potential readers on Faceplace or Flitter, but that’s basically busy work; waving your hands around so that your publisher thinks you’re trying. Never spend real money on that sort of thing.

The only marketing worth spending money on is that which raises you ij search engines: SEO, site design, and soul-squashingly dull stuff like that..

The other thing I learned is that cell phones are worthless for internet audio. They were very gracious about rescheduling for when I could Skype in. And they asked a bunch of softball questions designed to help me sell my book.  So I’ll stop bagging on them, even though I’m not likely to buy their MP3 of my own voice.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy!

 

Compare and contrast the Tempe Book Festival where we sold three books, all mine, [Beanstalk and Beyond] and all to people I knew.  Now, I believe the actual purpose was to recruit writers rather than sell books to readers, in which case the Tempe event was a rich environment.

 

Yes- Mystic Publishers  is taking submissions.

 

I am told, anecdotally, that I am one of their best sellers. Maybe because I’m marketing to readers, and not writers.

Now we know.

 

PS:

If you made it down this far, we’re friends, and you should now that I am moving. Down the block. Because reasons. So if you feel like you haven’t moved enough crappy furniture, or don’t have enough crappy furniture of your own [and it’s still November 2017] contact me, because I have a surplus of both opportunities.

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Tempe Book Festival Next Saturday!

I will be there, at my publisher’s booth (Mystic) signing copies of Beanstalk and Beyond for any and all.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy! And that I will sign for you if you want.

 

Saturday, November 4, 2017

10:00 a.m. – 3:00 p.m.

The Tempe Book Festival is an annual event intended to celebrate reading, writing, and a love for books. The Festival brings together local authors, publishers, booksellers, panel discussions, youth story times, and more!

Other authors will be there selling other books … I suppose.

This is my last certain book event between here and Christmas. I would like that not to be the case, and balls are in the air, but this one is the last certainty.

I hope to see you there!

Also, at Curious Continuity, I shared a You Tube video.

For the word count, I have a chapter in the can on the sequel to Beanstalk. I have a chapter in the can of the sequel to One of 64, and I drew/inked/colored/laid-out and lettered a page of the web comic – somewhere in chapter 2.  I made my 5k.

A number of friends read to the bottom of last week’s entry, and had generous responses to that, and I am grateful.

And now a giant, pacific octopus poaching crabs.

 

Now you know.

Beanstalk and Beyond is Out!

They misspelled my name, but Beanstalk and Beyond is now an actual book that you can buy. You’ll need the link(s) below, because it’s nearly impossible to find via search engine at the moment.

9781934051689_p0_v1_s192x300

Amazon

https://www.amazon.com/gp/product/1934051683?ref_=sr_1_fkmr0_1&s=books&qid=1494379607&sr=1-1-fkmr0&keywords=jack%20by%20pedegimas&pldnSite=1

Barnes and Noble:

http://www.barnesandnoble.com/w/beanstalk-and-beyond-tony-pedegimas/1126296162?ean=9781934051689

These links might not be good after they correct my name.

Meanwhile, for those who have asked…

Environmental regulation has literally created my job. Though new building codes vary widely by jurisdiction, it is becoming increasingly common to require a higher level of conservation control in architectural lighting. Specifically, lights that turn themselves off when the room is empty and/or lights that dim themselves in bright sunlight.

These require specific programming, which is a large part of what I now do for a day job.

Even so, by the end of today, I was staring at a troublesome dimmer rack, and did NOT say, “Oh, there’s your problem right there. See on the front where it says Colortran?”

Also, I finished a 14k word short story about how Atlantean wizards saved the world from collision with a comet, but at a terrible price. . I have no particular market in mind for it. I finished it though, and I’m happy about that.

Someday, it may be published, with my by-line spelled correctly.

Now you know.

Beanstalk and Beyond Release Notice

I have just had confirmation from my publisher that my novel  Beanstalk and Beyond will be released on May 1, 2017.

It may or may not be up on Amazon before then. When that happens, I will not be shy about that.

I have been warned that if I want plenty of books on hand, I want to schedule any sort of release party for late May.  I am open to suggestions about this thing. Once I have time/space coordinates, I will not be shy about this either.

On May 1st,  I start a new job as  a field service technician for RC Lurie, which sells architectural lighting systems and related products. My end of it will be making sure they work.

It’s full time. I am not looking for side gigs until I start feeling comfortable with this job.

I will be a new employee for the first time in 15 years (and hopefully the last time as an actual employee). This will be my first job of consequence outside of live entertainment since the 1990’s. It remains to be discovered how much that takes out of me.

So I may not show up at social events I would otherwise attend, and my bliggety blogs may update less frequently for a while (particularly the ones nobody reads). I am confident, however, that I will find my way on top of all of this.

Meanwhile, we’re making Sangria over at Winehobo. 

Also, I’m mowing my own lawn tomorrow. Draw your own conclusions.

Now you know.

Lurching towards an author blog

I’m excited to announce the upcoming releases of my newest books!

Beanstalk and Beyond is volume one of the autobiography of Jack the Giant Killer and chronicles how a young chicken thief in Arthurian Britain grows into a young hero. This is due out from New Link Publishing.

One of 64 tells the secret history of that legendary force, The 64, who would fight interstellar crime and mayhem when our nearest interstellar neighbors were still the wild frontier. This is due out from Radion Media.

Towards those ends, we are reshaping this blog to be a bit more a functional author site, although my personal blog will continue here until I have some compelling reason to stop.

Hence the new look.

News and events are announced here, on my assorted social media holes (Facebook, Twitter, etc. ) and there is an e-mail list. If you want to be included on the latter, contact me at the e-mail listed at the bottom of the About the Author page.

 

Anything but politics

Which, so you know, is a struggle.

We went to Palm Springs (actually Cathedral City, but they are separated by a sidewalk) for Thanksgiving, because family. We now know the chair lift that takes you near the top of 8000 foot San Jacinto mountain costs $27/head. I’d tell you more, but that stopped us right there.

If you want to visit Joshua Tree National Park, the best way in is the south entrance. On what a ranger told us was the busiest day of the year, we entered without wait or charge. The visitor center was jacked, but the entrance was unencumbered.

We saw a tarantula. Joshua Tree is actually kinda sparse on huge wonders you can see from the car. It’s a hiking/climbing destination, and I had the wrong crew for that.

Stopping in Quartzsite for sustenance, we visited the Hi Jolly Memorial – so you don’t have to.

kimg0315

My Rheem gas water heater went 14 years before the bottom rusted out, so I bought another one. If you have an old house, like mine, it is worth it to hire a plumber to replace the corroded, seized valve. But replacing the tank itself can be done by anyone of average handyman competence, and a buddy.

My dog has been laying in the same spot for a third straight day with “Old dog vertibulosis” which is basically vertigo. We have medicine for it. It’s yet to really work. We shall see. The folks at Madison Animal Hospital took us in  minutes before closing on a Sunday night as we clamored in with this 70 pound senile dog that we supposed to be near death. They were very helpful.

At Curious Continuity, ghost universes aren’t the same as time travel.

At Fantastical History, I whine about how deep POV ruined my literary vision for a fairty tale.

And at The64, I announce the novel that will actually happen.

Rejoice in a manner befitting your people.

Also this:

 

Now you know.