Marketing to writers trying to market trying to…

Last Friday, I did a radio interview for the Author’s Show, and “internet radio” show featuring various authors.  My airdate is November 27 – when you can hear it all day Channel 3.

From their website:

Web

Don’t click – I stole this!

The Authors Show is more than a “show” in the traditional sense of the word.  It is a professional book marketing audio & video program  that offers participants  multiple benefits that authors who are serious about marketing their work need to consider, especially inasmuch as these benefits have long lasting effects.

 

A cynic might say that their primary target is the authors themselves, to whom they will happily sell MP3’s of these interviews starting at $129 and going up quickly from there. I’m not that excited about posting a interview on my website so that six people might listen to it. If I had the distribution platform to make such a thing worthwhile, I could produce an in-house recording of similar quality (I know folk) for less money.

BUT I learned a lot. First of all the guy on the other end of the phone had a spiel about how book marketing actually works, and I was going to listen to it until he ran out of string.

To summarize his Ted Talk, internet marketing is all about getting as high as you can on search engine results. If your work does not appear on the first three pages, you might as well not exist. This is how people look for books. Everything else, your promo posts on social media, your book trailer on You Tube, your well meaning engagement on GoodReads, all of that accounts for a fraction of a percent of typical sales.

We find books by search engine.

There’s nothing inherently wrong with engaging potential readers on Faceplace or Flitter, but that’s basically busy work; waving your hands around so that your publisher thinks you’re trying. Never spend real money on that sort of thing.

The only marketing worth spending money on is that which raises you ij search engines: SEO, site design, and soul-squashingly dull stuff like that..

The other thing I learned is that cell phones are worthless for internet audio. They were very gracious about rescheduling for when I could Skype in. And they asked a bunch of softball questions designed to help me sell my book.  So I’ll stop bagging on them, even though I’m not likely to buy their MP3 of my own voice.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy!

 

Compare and contrast the Tempe Book Festival where we sold three books, all mine, [Beanstalk and Beyond] and all to people I knew.  Now, I believe the actual purpose was to recruit writers rather than sell books to readers, in which case the Tempe event was a rich environment.

 

Yes- Mystic Publishers  is taking submissions.

 

I am told, anecdotally, that I am one of their best sellers. Maybe because I’m marketing to readers, and not writers.

Now we know.

 

PS:

If you made it down this far, we’re friends, and you should now that I am moving. Down the block. Because reasons. So if you feel like you haven’t moved enough crappy furniture, or don’t have enough crappy furniture of your own [and it’s still November 2017] contact me, because I have a surplus of both opportunities.

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Tempe Book Festival Next Saturday!

I will be there, at my publisher’s booth (Mystic) signing copies of Beanstalk and Beyond for any and all.

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

An actual book you can buy! And that I will sign for you if you want.

 

Saturday, November 4, 2017

10:00 a.m. – 3:00 p.m.

The Tempe Book Festival is an annual event intended to celebrate reading, writing, and a love for books. The Festival brings together local authors, publishers, booksellers, panel discussions, youth story times, and more!

Other authors will be there selling other books … I suppose.

This is my last certain book event between here and Christmas. I would like that not to be the case, and balls are in the air, but this one is the last certainty.

I hope to see you there!

Also, at Curious Continuity, I shared a You Tube video.

For the word count, I have a chapter in the can on the sequel to Beanstalk. I have a chapter in the can of the sequel to One of 64, and I drew/inked/colored/laid-out and lettered a page of the web comic – somewhere in chapter 2.  I made my 5k.

A number of friends read to the bottom of last week’s entry, and had generous responses to that, and I am grateful.

And now a giant, pacific octopus poaching crabs.

 

Now you know.

A Beanstalk Review and a Parade of Other Notes

First, the good news: My novel Beanstalk and Beyond received a review from a publication that people might actually read, namely the Nameless Zine.

Reviewer Chris Wozney writes:

I am quite impressed by this blending of fairy tales and historical setting. The author is himself a wanderer, and he imbues this story with some of the compulsion a wanderer feels for the roads and ways that lead out to the world beyond one’s doorstep.

I will choose to believe he has read some of my hiking guides, rather than discovering their existence while Googling my name. No-shh! Don’t wreck this moment for me.

Now the break even news, everyone forgot I was going to run Go Action Fun Time at Rincon, including me. I found the commitment in one of my many notes this afternoon, but was relieved to find I am not actually scheduled for any game or event.

I don’t have an episode ready to go. (And I’m likely out of money).

If you go, give them my regards, and no hard feelings, OK?

Bad News: the primary purpose of an HP printer is to extort ink sales from the user. If they happen to successfully print a document along the way, that is an unexpected bonus. My HP Deskjet 3520 is skipping every six lines because it believes I am using counterfeit ink (I’m not). Multiply this user experience by several million, and you understand why Carly Fiorina will never be president.

NOTES FROM WRITER’S GROUPS:

The #30 for the Arizona Diamondbacks is currently worn by LHP and bullpen resident T.J. McFarland.  Previous owners of note have been pitchers Todd Stottlemyer and David Hernandez.

The Devonian period began 416 mya, and ended with a as-yet-unexplained massive marine extinction 319 mya. Curiously, the first land plants that evolved during thgis age survived the extinction. Also, of note, the first distinct insects apear.

Flowering plants will not appear until 120 mya.

Free Companies were the only clear victors in the Hundred years War.

Finally, authors Jamaica Kincaid,  and PJ O-Rourke.

Now you know.

 

Beanstalk and Beyond now out in Digital formats

For those of you demanding a version of my novel, Beanstalk and Beyond, in some format hat you can’t hold in your hand, or drop in the bathtub, I have good news!

Newlink Publishing has put all the bits and bytes together in multiple formats for your reading enjoyment. You can find them at Smashwords

http://www.mysticpublishersinc.com/store/product/beanstalk-and-beyond/

The digital version is not this thick.

And if you want a book to hold in your actual hands, you can buy from direct from the publisher.

 

Or, you know, Amazon. If you have to.

It’s on Kindle now too – if you feel like you have to conform.

Selling Out was not my fault

I sold out of Beanstalk and Beyond at Westercon – and that was not my fault.

My title was one of many that my publisher couldn’t get Lightning Source to deliver in time for the convention. Consequently, the only physical copies available for sale in AZ, as far as I know, were in the cardboard box I brought to my book launch, and half of those were already spoken for.

I spent a fair bit on memberships and hotel rooms, and I need to wait a paycheck before I order any more. So if you were hoping to just buy one off of me in the near future, I’m sorry.

I just wrote the damn thing. I was not prepared to be the sole retailer in the state. (I did not have this problem with either of my hiking guides).

Learn from my mistakes: Fire up your Square before the customers walk in, particularly if its been a while. Make and bring business cards. There is no such thing as too many flyers. If you are selling at $15 each, have a pile of Lincolns.

Even so, I sold out. BUT mostly to people I already knew, which is common for a book launch.

There is no better marketing opportunity for early career authors than participating a SF/F convention. Don’t go thinking you’re going to sell a bunch of books to your fellow authors. Go to network, make friends, get ideas. It will pay for itself.

Eventually.

I hope.

In any case, since I actually sold books for profit solely because I attended the con, it is now a tax deduction.

More of what we learned at the con at Practically Done.

Author Events – a thing I do now sometimes

conalope1

I will be at Westercon 70, down the road in Tempe AZ of the July 4th weekend (July 1-4) doing many things.

We are proud to host the most prestigious regional science fiction and fantasy convention on the west coast on its 70th anniversary. … We are officially branding our 2017 event ConAlope. We are commemorating the 70th anniversary not only of Westercon but also of the crash landing of a UFO (or a military surveillance balloon) in Roswell, NM on July 8th, 1947. We suggest that the stranded aliens wrangled a horde of frisky jackalopes and rode northwest to Tempe. They may well make an appearance at Westercon!

I will be hosting a  book launch party for Beanstalk and Beyond .

I will be running episodes of Go Action Fun Time in the game room.

And Mystic Publishers will have copies of  Beanstalk and Beyond for sale in the dealer’s room (along with their other books, I suppose).

This will all be a whole thing with time/space coordinates as soon as I have those. This is just a head’s up.

Before that happens, I will be just south of Prescott next weekend (June 24 & 25) conducting a trail finding/building workshop at Whispering Pines Campground for the annual Arizona Community of Christ Reunion.

This is a church event, and I am there for church reasons, but it would be of interest to  novice hikers, and the event is technically open to the public, assuming you register for the camp. I will also have copies of my hiking guides on hand.

I include the Whispering Pines event because several regular blog readers are also church members, and because it segues into mentioning that this blog now has a calendar page. 

I am also working on a secondary book launch not on a holiday weekend at a major SF/F convention. When I have some resolution to that, I will not be shy. If you have ideas, I am still in the listening phase.

Now you know.